Hottest 2013 digital printing development trend in

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Review of the development trend of digital printing in 2013

in the past decade, the printing industry has undergone earth shaking changes. Digital printing technology is becoming more and more mature in terms of production speed and the choice of substrate. A large number of new products based on electronic photography, toner and high-speed inkjet technology have emerged in the market to meet the needs of customers from different fields. The increase of electronic transmission channels breaks the traditional document transmission mode and promotes the application of digital printing in the field of personalized and low-cost short edition printing. The progress of auxiliary technology, including workflow, substrate, prepress and post press equipment, has also effectively improved the automation level of the printing process, reducing waste, labor costs, and the production and use costs of live parts

on the whole, the focus of digital printing in 2013 still fell on inkjet printing. The penetration of digital technology in the application fields of labels and packaging has also accelerated. The well-known analysis companies in the industry, such as Gartner, Yingchuan, intercoost and Smither piner, made an inventory of the development trend of digital printing technology in 2013 and predicted its development prospects in 2014

the advantage lies in providing value-added services

in the fierce market competition, many successful printing enterprises have embarked on the road of hybrid printing. They regard digital printing as their own lifesaving straw. This is not because this technology can replace traditional offset printing in mass printing, but because it can open the door of value-added services for enterprises and achieve seamless connection with printing machines, Improve the automation level of printing production

most enterprises that introduce digital printing machines use them to produce products with low production and high added value. At present, we can't say that production inkjet printers have had a great impact on the mainstream sheet fed offset printing market. High speed continuous inkjet printer is still a quite successful product, but it is only limited to the transactional printing, direct mail and book markets. At the same time, B2 sheet fed inkjet printer is still in its infancy and has not formed a stable customer base. Fortunately, some sheet fed offset printing plants have now made profits through digital printing machines, which is a good start

although it has been precipitated for more than 20 years, the large format printing market is still a market full of potential, and has maintained a stable price level and product value. The advantage of this kind of printing is that it can not only meet the needs of different market areas, but also facilitate the service of local enterprises. The emergence of the production-oriented large format printing system with a production speed of more than 5000 square feet/hour has injected new vitality into the large format printing market, which was originally very prosperous for offset printing, and the production-oriented UV inkjet technology has also successfully penetrated into offset printing enterprises that mainly produce display images and packaging. Digital signage is an emerging market that is completely independent of the existing analog printing market. However, at present, users spend about 10 times as much time on digital output as offset printing, so offset printing still occupies a place in the large format display market

industrial printing is also a very promising digital printing market, but its entry threshold is relatively high. Industrial printing is the largest application field, and many fields regard printing as an integral part of a large-scale production process led by leading enterprises, and basically online production. In addition, there is an urgent demand for industrial digital printing services in some fields, such as ceramics, textiles and standard waste plastic particles. 1 direct supply should not be signed

the influence of inkjet printing has expanded

although inkjet printing has become a hot topic in the printing industry since 2008, it is difficult to measure its impact on various fields of printing. 2013 was an interesting turning point. Inkjet printing appeared in every corner of people's lives, from document printing to label and packaging production, from house decoration to functional printing and 3D printing

3d printing was the most talked about topic in 2013, and jet technology is the technical basis for the wide application of 3D printing. Unlike inkjet technology, 3D printers eject various materials, not inks. Digital printing technology is usually used in paper and some plastic substrates, but now more and more users use it in the printing of metal foil, metal, ceramics, textiles, wood and glass. We noticed that in 2013, production-oriented digital printers developed many non document application fields, such as ceramic tiles, labels, flexible packaging, folding cartons and corrugated cartons. In fact, the largest application field of 3D printing technology is model production in packaging design, which can help manufacturers bring products to market faster

looking forward to 2014, the high-speed inkjet system will continue to erode the market territory of other technologies, and the speed will be further accelerated. A printing service provider mainly engaged in mass printing production recently realized that although they have used the most advanced offset printing machines and laser printers, they still cannot ignore the great potential of inkjet technology. The latter has made great achievements in indoor and outdoor large format printing, label printing and color document printing, but it still needs to prove its ability in the fields of packaging, publishing, catalogues, newspapers and general commercial printing. In mass document printing, the production cost of inkjet printing is still a major consideration, because its consumables and substrate prices are relatively expensive

market electromechanical power: 37 kW remained basically stable

as most enterprises chose to launch new products and technologies at the drupa exhibition in 2012, the printing market in 2013 was relatively calm. It seems that we seldom hear from the manufacturers of traditional offset printing machines. Only Manroland said that it would cooperate with Landa to develop printing equipment based on nanotechnology. At the London packaging design exhibition held this year, the company expressed its hope to improve the printing quality of nanotechnology to a level equivalent to offset printing, and this goal has been achieved by about 85%. B2 format sheet fed printing machine not only opens the door for digital printing to enter the commercial printing environment such as direct mail and book printing, but also reduces the production cost of small format products

although the technology is not good, the M & A activities in the printing industry still deserve attention. Although some equipment manufacturers began to consider acquisitions and mergers and acquisitions many years ago, such mergers and acquisitions have increased significantly in the past year to a year and a half. Among them, the more famous ones are Xerox's acquisition of impika, Ricoh's acquisition of Butch and Canon's acquisition of OSI

generally speaking, the printing market in 2013 is themed with development, recovery and reorganization, and we believe that a better printing market will come soon

significant progress in post press processing

technically, 2013 is a year from peak to bottom, mainly because the 2012 drupa exhibition has provided a platform for the release of new technologies, and what we need to focus on this year is the installation and use of these new products. Among them, the application of digital printing technology in the field of packaging is particularly eye-catching

for example, Coca Cola company launched a marketing campaign to share this bottle of coke in the UK. They printed 150 most popular names on the coke bottle with a digital printer, so that consumers can buy their favorite version of Coca Cola in major supermarkets in the UK. The success of this activity has stimulated the market's strong interest in digital labels and packaging

the early B2 format digital printing machine has also achieved success in the commercial field, and opened the door for users to enter the packaging market. In addition, the progress of digital printing processing technology is also very obvious. Printing enterprises hope to develop their own workflow and business model through these technologies to increase operating revenue. Some seemingly unsightly technologies have also been used on a large scale. Management information and workflow systems will continue to optimize the supply chain and improve the automation level of enterprises. Network printing will also bring new end consumer markets to printing enterprises

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